Virtual Breakfast Series—Translating Family Values into the Family Business

Paul Darley and Katie Rucker will speak at the October 20 Virtual Breakfast Series

Virtual Breakfast Series—Translating Family Values into the Family Business

Thursday, October 20, 2022 (8:00 AM - 10:00 AM) (CDT)


Family businesses are created with values ingrained in the DNA of the family and passed from generation to generation. Some families find ways to embrace, celebrate, and translate these values within the business itself. Our values have deep roots and dictate how we live and work. For example, Hobby Lobby, Burton, Gallo, Nike, White Castle are all family-operated and find ways to live their family values within the business. In this session of the Virtual Breakfast Series, panelists discuss how they have been able to translate their values into the fabric of the family business. Join us to reflect on your values and ideas on how to apply those to the family business.


Paul Darley

Chairman, CEO, and President
W.S. Darley & Co.

Paul C. Darley is chairman, CEO and president of W.S. Darley & Co. He is a past president of the Fire Apparatus Manufacturers Association (FAMA). He has visited fire services in over 80 countries. He holds a B.S. in Marketing and Finance from Marquette University and an MBA from Northwestern University’s Kellogg School of Management, where he is often a guest lecturer on family business. He recently earned a two-year graduate degree in Emotional Intelligence from the University of Illinois. He currently serves on the Board of Directors for several civic, corporate and charitable organizations. In 2010, W.S. Darley & Co. was named the Loyola University Illinois Family Business of the Year and was recognized by Marquette University as Alumnus Family Business of Year in 2009.  He has numerous family business speaking engagements including “Resolving Sibling Conflict in Family Business” at the annual Family Business Magazine Conference.  

Katie Rucker

Co-Owner, President, Operations
MacKenzie Corp.

Katie is a people-first, purpose-driven business leader and operational expert, with a passion and proven aptitude for unlocking the potential of employees and brands across industries. She brings a unique blend of strategic business acumen, analytical skills and operational know-how to her role. Katie oversees the operational and administrative direction for the company, working to mirror MacKenzie’s outward mission internally by improving internal processes, strengthening company culture, and promoting employee engagement. An eternal optimist and aspiring futurist, she has an undeniable knack for bringing people together and inspiring teams and companies alike to reach their full potential. Outside of the office, Katie is passionate about giving back to the community and am an avid nature lover. She currently serves on the board of trustees for the Orange County Ronald McDonald House, and is co-chairing their $15 million capital campaign.  She was a founding member of the Young Leaders group at the Center for Family Business at Cal State Fullerton and was recently named the Irvine Chamber’s Women of Influence. 


FREE with the UNI Family Business Center membership

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Event Contact
Jayne Kielman
(319) 559-0050
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Thursday, October 20, 2022 (8:00 AM - 10:00 AM) (CDT)
Virtual Breakfast Series
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