Description

Growth and generational transition are the two biggest opportunities a family-owned business will face, and the two biggest risks to the credibility and relationships that built the brand in the first place. Hear from two family-owned brands that have grown significantly and changed hands without losing either.

• Jessica Little is the second-generation owner of Sweet Grass Dairy, the first and largest artisan cheese brand in Georgia. 
• Kevin Ten Haken is Executive Vice President and third-generation owner of DEMCO, a family-owned Iowa manufacturer of agricultural and liquid-application equipment, now bringing a fourth generation into ownership. 

Both will share how they've navigated growth and transition without losing what their customers and communities trust them for.

Meghan Lynch, generational brand strategist and CEO of Six-Point Strategy, moderates this panel. You'll leave with clearer ideas about what to protect in your own brand through its next growth phase or transition.