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Virtual Breakfast Series—Intergenerational Communication: Dialogue Through Governance and Structure

March 27, 2025 8:00 AM - 10:00 AM (CDT)

Description


Family businesses are entering an unprecedented time where four generations may be working within the family business. This presents challenges and opportunities because of the different mentalities, communication styles, and foundations that each generation brings to the workplace and family. Explore the importance of honest communication that helps creates a healthy family and can help in building out governance that assists in guiding families/family businesses into the future. 


Panelists

Veronica Maldonado, Chairman of Maldonado’s
Heidi Vermeer-Quist, Heartland Counseling and VQ Consulting


About Veronica

Veronica’s journey began in her family business in Venezuela and has taken her to each corner of the globe. Finally settling in Miami, Florida, her family’s business has experienced political turmoil, relocation, innovation, and most importantly, determination since its founding in 1911 as a cattle ranch. Veronica is the 4th generation of the Maldonado family business, which is now diversified from agriculture into dairy, energy, real estate, and investments.  Veronica Maldonado is the Chairman of the board of the GEM [Grupo Economic Maldonado] companies since July 2018. Prior to that she was Executive Director of foundation, La Compania Humana, which supports education, community development, music, and environmental awareness in Venezuela. She advises, consults and works with first and multi-generation family businesses. She is a board member of WellMeaning Investments, a real estate company and sibling partnership. Veronica graduated from Cornell University and completed with honors the EMBA in Family Business in the Coles College of Business, Kennesaw State University in Atlanta, GA. 

She sits on the advisory boards, and has been a speaker in family business matters in the summits of the Family Business Network, JP Morgan Next Generation program, the YPO Latin America Family Business Seminar, Campden Conferences, The Women’s Forum, Women in Family Business [WIFB], Business in Families Foundation, and has co-chair NMS Management’s Family Office Forum in Palm Beach and is a member of the Family Office Community Circle.  


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Contact Information

UNI Family Business Center
Name: Jayne Kielman
Phone: (319) 559-0050
Email: jayne.kielman@uni.edu
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